hi, my name is kim
My cultural identity fuels my inspiration and passion for my work. Being a young woman of color in advertising and studying psychology has taught me how to create audience profiles from empathy, understand multicultural purchasing decisions, and expand my strategic thinking beyond traditional approaches. Being a chronically-online GenZ, I innately get social as a consumer and professional.
experience
senior strategist @ vaynermedia
october 2025 - present | new york, ny
clients | Expedia
global co-lead, vaynerx aanhpi crg | Co-led monthly meetings to discuss topics about the AANHPI community to educate & create a safe space for AANHPI employees.
strategist @ vaynermedia
april 2022 - october 2025 | new york, ny
clients | Diageo (Baileys, Captain Morgan, Ciroc, Crown Royal), J.P. Morgan Chase, O-I Glass, HubSpot, PepsiCo (Pepsi, Cheetos, Bubly), Gillette
supported on | Bose, Fanatics, Pearson, U by Kotex, VioLife
global co-lead, vaynerx aanhpi crg | Co-led monthly meetings to discuss topics about the AANHPI community to educate & create a safe space for AANHPI employees.
digital planning associate @ groupm / openmind
september 2021 - april 2022 | new york, ny
clients | Nestle (Coffee Mate, Natural Bliss, Nescafé Clásico, Chameleon Cold Brew, Nesquik)
paid social intern @ publicis health media
june 2021 - august 2021 | philadelphia, pa
strategy intern @ vcu brandcenter's camp ADventure
june 2021 - august 2021 | remote
account mgmt intern @ havas tonic
june 2019 - august 2019 | new york, ny
